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Single Page Applications (SPA) are single-page JavaScript-based websites that load the complete code as well as the page itself. Navigation between pages of these websites is quicker: when the user visits a page and clicks on it, the entire static portion of the website will be displayed in his/her browser, and only dynamic content is downloaded from the server. Customers can pay for items or add items to their cart, go back to the catalog, browse and search for items much faster than on traditional multi-page websites. This is why SPA-sites can become one of the most efficient solutions for conversions to online stores. However it is true that the SEO optimization for SPA websites could have particular features. You will also need to use a backlink checker tool linkbox.pro

What are the specifics of SEO for SPA websites?

The process of working with SPA websites can prove difficult as they may not adhere to the principles of indexing which are essential for SEO. This means:

• Other search engines than Google aren’t able to process JavaScript websites that are written in.
• single-page applications don’t contain information in a scannable format;
• SPA websites only have one URL. There are no page reloads. It’s not a good idea.

Alternatives for SEO optimization to SPA projects:

• For small international projects – if you have an unimportant project that needs both Google and Bing and Bing, you can make use of third-party solutions (such such asprerender.io) that will take care of the JavaScript processing and provide the search engines the HTML webpage you’d like to see.
• You cannot make any changes you want to make if Google is your sole search engine. Google makes use of its own WRS technology to process JavaScript files, and convert them to HTML.
• SSR (Server Side Rendering) also known as server-side rendering is utilized for large international projects. The scripts are processed using special libraries that are installed on the server side.

Project experience

Experts shared their experiences with SPA websites by presenting two cases. They explained why each one of them was successful and what to do to avoid the same mistakes.

Successful case

What was the project we were doing? The desktop and mobile versions, and the apps, were of an outdated layout. Problems with version synchronization can be caused by the layout being outdated. The process of creating a new layout on top of the layout can be expensive However, you cannot keep it the way it is.

What strategy did we decide to pursue? We decided to change the design and layout however, without sacrificing users due to organic traffic. The Redux application development tool was used and the React JavaScript library was used to design the new website.

In the initial stage we created the requirements for the critical SEO elements:

• We divided up the project and developed checklists that comprised of blocks that SEO experts and testers could browse through. This involved separating pages and meta tags from sub-titles. We also highlighted micro-markup.
• selecting a rendering method beforehand and explaining the pros and cons of it to the team.
• Verifying the SEO structure you want and a list of additional design elements (e.g. new screens, blocks or additional functionality).

The mobile version of the app was evaluated on real users in almost-real conditions. We also added the technical subdomain to Google indexing. A test domain has been helpful in studying metrics of our products, SEO metrics, and fixing bugs prior to the launch of our.

The stages of an effective case

1. SEO the preparation of development needs
2. Website development on ReactJS. Launch on a technical subdomain to allow testing
3. A/B testing on real users
4. Release on a new engine. Indexing, ranking, finding bugs.
5. Website release on the primary domain
6. Monitoring, support and control

Anti-case

The framework was insufficient and required to be translated to be able to compete in international markets. This wasn’t just about the translation of the interface, it was also about the new services and the terms of service.

What was the strategy that was decided on? The NextJS framework was selected.

The testing process was interrupted by a lack of coordination between the product and development teams. We were in a rush which led to several technical errors, including the loss of counter micro-markup, meta tags as well changing the algorithm used to process 404-pages.

Anti-case stages:

1. We didn’t go through the testing phase.
2. Change Stack
3. Counter loss
4. Traffic drops, bug fixes, project failure

How do you prevent making mistakes when using an anti-case?

There are a few things to consider:

• invite SEO specialists to help you choose the tools and forming a worklist;
• Make use of SEO-aware monitoring
• Use test domains with the entire range of products
• Record and describe the test methods and participants as well as their areas of the responsibility.

When you are launching your website ensure that your rendering templates and meta tags work effectively on every block. Also, make sure robots.txt does not hinder resources or scripts. Also, the amount of pages in your index should be equal to the number of pages required.

You need to remember that everything can fail at any moment after the launch. Thus, it’s important to monitor page accessibility and the content.

Conclusion

• It is important to invite SEO experts to your planning stage. They will check for technical errors, scripts as well as other SEO metrics.
• Create a checklist of the elements, select a rendering method, and agree with SEO’s structure as well as a list of additional design elements before you start.
• Working with SPA websites can be challenging since it is not in line with indexing guidelines. It is crucial to decide the most efficient method to work with single-page apps, and monitor the content that search engines are able to access.
• SPA websites can help increase organic traffic as well as order from online shops. However, complexities with SEO must be solved during the design phase or else, the business will be unable to afford the time fixing later flaws in the functioning website.